Coronation emblem revealed

Buckingham Palace has revealed King Charles III’s official coronation emblem, created by Sir Jony Ive.

Sir Jony is famed for his innovative, sleek designs for Apple, including the iPhone, and for his LoveFrom creative collective.

The coronation emblem, however, is a more traditional image.

It combines the national emblems – roses, thistles, daffodils and shamrocks – to form the St Edward’s crown used in the coronation.

‘The design was inspired by King Charles’s love of the planet, nature, and his deep concern for the natural world,’ said Sir Jony. ‘The emblem speaks to the happy optimism of spring and celebrates the beginning of this new Carolean era for the United Kingdom. The gentle modesty of these natural forms combine to define an emblem that acknowledges both the joyful and profound importance of this occasion.’

The shade of red is: Pantone 3517C / CMYK 0-100-86-18 / RGB 193-0-22 #C10016.

The shade of blue is: Pantone 294C / CMYK 100-55-0-58 / RGB 0-47-108 #002F6C.

Charities, companies and individuals can use the emblem in celebrations to mark His Majesty’s coronation on 6 May 2023.

This includes commercial use, merchandise and advertising.

A Welsh-language version is also available.

The emblem should not be redrawn or re-constituted.

For further enquiries, please write to the Lord Chamberlain’s Office, Buckingham Palace, London SW1A 1AA, or email